Rebranding the Dashiki Wears

Dashiki is a colorful garment worn by Men and women in Africa especially the Western parts of Africa. It covers the top half of the body. It has two versions which are formal and informal and varies from simple draped clothing to fully tailored suits. A common form is the loose-fitting pullover garment with an ornate V-shaped collar.

The name Dashiki is from the Yoruba tribe in Nigeria, which is a country found in West Africa. Dashiki is a loan word from this Hausa tribe meaning shirt or inner garment. It was embraced in Africa and mostly used for ceremonial purposes such as weddings,funerals,family meetings etc. Purple color is mostly used for African royalty while Blue is a color for peace,love and harmony. The Black and red are traditional colors of mourning. It started in Nigeria and moved to other parts of Africa such as Gabon, Congo,Ghana etc.

The Dashiki fabric also found a market in America during the Civil Rights Movement and Black Power Movement. The name Dashiki began appearing in prints at least as early as 1967. It was featured in movies and and some weekly television series and music videos.

It is difficult to talk about Dashiki fabric today without talking about its brands. Dashiki became so popular and was used to designed western articles or accessories such as T-shirts,caps, bags and Polo Shirts. It adds extra beauty to this articles and accessories when designed with this Dashiki material. The markets of Dashiki is not only limited to Africa and America today but it is gradually spreading into Asia and Europe since its recent gained popularity.


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